Starting a Video Production Company From Scratch
When people think of production companies, they tend to picture the kinds of well-established, multi-million-dollar firms that have long dominated the entertainment industry.
But like any other business, those production companies all had to start from somewhere. Some of the biggest corporations on earth started in somebody’s garage, with little more than a dream and a small initial investment of startup capital.
Technological advances have made it easier for the average person to start their own production company. For example, podcasts have become an alternative to traditional terrestrial radio and YouTube has made household names out of people who literally record videos of themselves playing video games. Musicians now have the ability to record and produce original material and release it themselves on their own terms, instead of relying on record companies.
If you’re hoping to start a production company, there are a few things you will need to get it up off the ground. Equipment is probably one of the most important. It will, of course, depend on what you’re ultimately hoping to produce. Any kind of film production will involve cameras, lighting and microphones to pick up the sound. You’ll also need specialized rigging, booms, cranes or drones to give you a bigger variety of available shots. And once you’ve shot that footage, or recorded that music, you will need editing software to process it. A working knowledge of how to operate all of your equipment will also come in handy. At the very least, you should know someone who can help you along or teach you how to use it. Community colleges, trade associations and equipment rental houses are often great resources.
Depending on where you do your filming, you may need to obtain permits from some of the jurisdictions where your scenes will be located before you shoot a single shot.
If you’re looking to offer production services to other entities, you will need to work on building up that client base. A website will offer you a portal to the outside world, filled with potential clients. You will want it to include a portfolio or reel demonstrating some of your best work to show what you’re capable of providing for them.
Direct, face-to-face interactions are another great way of obtaining clients. To better your chances, you will want to have a stack of business cards printed out with your relevant contact information on them.
Another important piece of your production company startup will be setting up your business entity and obtaining insurance.
Fortunately for any movie and television producers, gaming and VR/AR professionals hoping to work in Oregon, ABI Insurance is familiar with the entertainment industry’s unique needs. ABI offers specialty insurance specifically suited to meet those needs and help professionals mitigate any potential risks associated with the production process. The company is located in Beaverton, which is a short drive from Portland, and its staff of highly trained professionals can find the perfect package to provide coverage that industry practitioners rely on for their peace of mind.